Outdoor lifestyle brand matching store space to green space

Timberland announced a goal to double its footprint in five U.S. cities by 2020 -- but not in the conventional year.



Each year for the next five years, the brand will choose a different city with a Timberland store, and match its retail floor space with the creation or restoration of an equivalent amount of green space in that city.



“We believe green spaces are the heartbeat of a community,” said Colleen Vien, sustainability director at Timberland. “They do so much more than provide a place to play and explore; they also help enhance quality of life in the form of improved health and overall well-being. They simply make neighborhoods stronger. We are proud to make this commitment today, so these vibrant city spaces can be enjoyed for generations to come.”



To launch this five-year initiative, more than 100 volunteers from Timberland and its partners pulled on their boots Wednesday in New York City in partnership with local non-profit GrowNYC to help transform a 32,000 sq. ft. garden space in the South Bronx.