Marketing Tactics

In the latest example of clicks to bricks, online upscale discounter Gilt.com has launched a new service at its New York office that sounds a lot like what retailers call a “store.”

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Kroger already has a good relationship with shoppers, but the retailer is looking to elevate its brand even further by making a key hire in reputation management.

The Kroger Co. announced it has named Jessica C. Adelman to serve as Kroger's group vice president of corporate affairs, effective Nov. 1. 

Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released document is called the 2015 Holiday Planning Playbook and was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Pittsburgh – Dick’s Sporting Goods Inc. continues to expand its portfolio.

The retailer plans to open three new stores Sept. 11. Two of the stores will be located in Alabama and one in Arizona.

Dick’s will open its 13th and 14th stores in Alabama at the Shoppe at Legacy Park in Tuscaloosa and Cullman Shopping Center in Cullman, and ninth store in Arizona at Wilmot Plaza in Tucson. Dick’s will have 628 stores across the U.S. with these openings.

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

Bellport, N.Y. – Perfumania wants to be sure investors hear about its growth potential. The specialty fragrance and beauty retailer has retained JCIR, a New York City-based investor relations firm, to expand its investor relations and financial community outreach program.

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

Englewood, Colo. -- Sports Authority wants customers to line up early on Saturday, Sept. 5 for its annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.