Nickelodeon to headline theme park at American Dream
Triple Five’s American Dream project in the New Jersey Meadowlands got closer to the finish line today with the announcement that Nickelodeon would be attaching its name and entertainment brands to the retail-entertainment center’s theme park.
To be called Nickelodeon Universe, the 8.5-acre indoor amusement park — reputed by Triple Five to be the Western Hemisphere’s largest — will feature rides themed by Mutant Ninja Turtles, SpongeBob SquarePants, Blaze, and the Monster Machines.
Sarah Levy, COO of the Viacom Kids and Family Group, said the company was eager to “give kids and families in the New York Metro area the opportunity to interact with their favorite characters.” The company already runs a Universe park at Triple Five’s Mall of America in Bloomington, Minnesota.
American Dream, which will provide nearly 3 million sq. ft. of gross leasable space next to Met Life Stadium off the New Jersey Turnpike, will also feature a DreamWorks-designed theme park and an indoor ski slope. Visitors to the parks will have to pass through retail space to arrive at their destinations.
Saks Fifth Avenue, Primark, and Uniqlo head up the retail contingent at American Dream, which will also field a luxury collection of high street brands such as Hermes. A dining level will accommodate a planned 15 full-service restaurants.
“Having [Nickeolodeon] based right here in New York will create synergies with American Dream we have not even thought of yet,” said Triple Five president Don Ghermezian.
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