Marketing Tactics

Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.

Lauren Hobart has been elevated to the role of executive VP at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle. Hobart was named executive VP, CMO and general manager of Dick’s new women’s specialty fitness store format, which is branded as Chelsea Collective. Only two store are in operation currently, in McLean, Virginia. and Pittsburgh, but greater growth could be in store now that Dick’s has given a senior executive oversight of the concept.

Kohl’s is testing small cafes at two locations in the Milwaukee area, Fortune reported. The pilot is the latest in a series of in-store customer enhancements.

On the heels of opening its Digital Innovation Labin Boston in June, CVS Health is furthering its innovation efforts with two new outside partnerships.

When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.

Mount Holly, N.J. -- Levin Management announced that Physician network Virtua Medical Group has leased 5,800 sq. ft. of space at Fairground Plaza in Mount Holly, New Jersey, where it plans to open its Virtua Express Urgent Care Center. Fairground Plaza is located on Route 541, serving a residential population of more than 81,000 people within a five-mile radius. The center is anchored by Acme supermarket and Staples.

Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.

Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.

Kroger has a history of successful private brand launches and it is putting that track record to the test with a new globally inspired  line called HemisFares.