Marketing Tactics

Photo by Dominic Savini

For honeygrow founder Justin Rosenberg, the idea was simple: create a business based on his passion for fresh, healthy, wholesome and interesting food.

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Lowe's is coming to the aid of the communities it serves with a donation to help provide relief in the wake of massive flooding in the Southeast.

The retailer plans to donate $500,000 to American Red Cross Disaster Relief and work to provide both immediate and long-term support to local communities in the Southeast.

Every year, it seems, summer and the “back to school” shopping season go by in a flash.

For the third consecutive year, Apple and Google came out on top in a ranking of the 100 most valuable brands in the world.

Walmart Canada is looking to make online shopping as convenient as possible by partnering with 7-Eleven Canada Inc. to expand Walmart Canada’s Grab & Go locker network in six 7-Eleven stores in the greater Toronto area.

The service offers customers using Walmart.ca a free shipping option where they can pick up their order, 24 hours a day, seven days a week, at no cost. This partnership expands on Walmart Canada’s current Grab & Go Locker service, which offers free shipping to 45 Grab & Go lockers in the GTA.

A new event for retailers and consumer package goods executives is taking shape called Shoptalk and the successful entrepreneurs behind its creation have big plans and funding to make it happen.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

For the third consecutive year, Apple and Google came out on top in a ranking of the 100 most valuable brands in the world.

Valued at a whopping $170.3 billion in Interbrand’s 16th annual Best Global Brands report, Apple increased its brand value by 43% over last year. Google, valued at $120.3 billion, increased its value by 12%. (The top 10 brands are listed at the end of this article.)

On the heels of lackluster quarterly sales, job cuts and an overcharging scandal, Whole Foods Market is getting another round of bad publicity, and this time it’s about prison labor.

The retailer will stop selling food produced under a prison labor program. Specifically, it said it will stop selling tilapia sourced from Quixotic Farming and cheese distributed by Haystack Mountain Goat Dairy. Both companies partner with Colorado Correctional Industries (CCI), a division of Colorado's Department of Corrections.