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Marketing Tactics

  • Google setting up shop in New York City

    In what could be a prelude to a retail strategy, Google is doing up a pop-up in the Big Apple.     The temporary outpost, called "Made by Google,” will open in downtown Manhattan, at 96 Spring Street, on Oct. 20, according to a notice on the search giant's website. It’s the same day that Google’s new smartphones, the Pixel and Pixel XL, go on sale nationwide.    

  • AT&T goes big in San Francisco, puts modern spin on historic building

    AT&T is pulling out all the stops in San Francisco, opening its largest, most elaborate and most tech-centered store to date.   The new, two-level 24,000-sq.-ft. flagship is housed in an historic building located next to the busy and popular cable car turnaround on Powell Street. Constructed in 1908, the building has been restored from floor to ceiling back to its original Baroque architectural design.    

  • RILA in conference partnership with Sustainable Brands

    The Retail Industry Leaders Association (RILA) is merging its sustainability-focused conference with Sustainable Brands.     Beginning in 2017, the two will produce a single conference together than includes a retail-specific program track, in addition to Sustainable Brands’ usual program, which covers sustainability-led brand innovation across multiple consumer-facing industries.  

  • Tapping into the restaurant playbook

    To create meaningful experiences, retailers should take a page from the menu

    At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

    Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

  • L Brands tops Street in September as some others disappoint

    L Brands, operator of Victoria's Secret and Bath & Body Works, posted a better-than-expected 3% increase in same-store sales for September.      The retailer’s results were fueled by a 9% increase in comp sales at its Bath & Body Works brand. L Brands’ net sales rose 6% to $919.9 million in September.   The handful of other retailers who still report same-store sales did not fare so well.  

  • Report: Walmart fielding presentations from 26 technology startups

    Walmart is hosting 26 startups to present their ideas as part of the company's Technology Open Call, the Northwest Arkansas Democrat Gazette reported Thursday.   The event is being held in conjunction with Friday's Northwest Arkansas Tech Summit and features companies like FreshSpire, a service that notifies participating consumers the availability of discounted produce that's about to expire. 

  • Retail Next: The biggest, busiest shopping days of the year will be…

    Move over Black Friday.   The biggest shopping day in terms of holiday sales is expected to be Friday, Dec. 23, while the biggest day in terms of store traffic is expected to be Saturday, Dec. 17, according to RetailNext Inc. (See lists at end of story.) It’s the first time in many years that Black Friday failed to top either of the lists.    

  • New looks, new formats

    With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.

    Here are three that are still generating buzz:

    Sephora

    Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.

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