Marketing Tactics

Shoppers not spending, shifting online
Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.
Kmart plans a Happy Halloween for shoppers
Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.

The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.

Yorkdale Shopping Centre adding pop-ups, high-tech messaging service

Yorkdale Shopping Centre in Toronto is hoping to engage holiday shoppers with a series of pop-up shops and a online/texting messaging concierge service.

Yorkdale's holiday pop up shops include:
Survey: Most U.S. shoppers hate Black Friday

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.
Prime Day? Alibaba prepares for something bigger

For anyone who thought Amazon’s July “Prime Day” event was the biggest shopping day of the year, check out Alibaba’s upcoming “Global Shopping Festi
Retail and CPG marketing made easier

Aside from some massively complex challenges, retailer and consumer packaged goods marketers have never had it so good, according to Bob Fair, president of marketing applications
Technology summit comes to Walmart’s back yard

Northwest Arkansas isn’t the first place that comes to mind when the phrase “hotbed of start-up activity” is uttered, but organizers of a first-of-its-kind technology summit are looking to change that perception.

On November 10, more than 800 people are expected to gather at the John Q. Hammons Convention Center in Rogers, Ark., for the Northwest Arkansas Technology Summit, an event organized by the Bentonville/Bella Vista Chamber of Commerce and the Northwest Arkansas Council.
An exterior with real sparkle

Maryland-based specialty retailer Smyth Jewelers and jewelry designer Uneek Fine Jewelry have installed the world’s largest engagement ring outside Smyth’s store in Timonium, Maryland.

The ring stands 17 ft. tall and measures 14 ft. wide. It is modeled after a Uneek Jewelry design and took over a year to fabricate and install. (To see a video, click here.)
Report: Target ads target TV-driven sales

Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.

According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”
Confirmation: The Third Wave of Physical Retail

Please click here to preview the report.
Santa's sleigh will be powered by drones

Best Buy has formed a retail partnership with the manufacturer of what is expected to be one of the hottest selling items in consumer electronics this holiday season.

The retailer is teaming up with Yuneec International to offer the Typhoon drone series, which includes the Typhoon Q500 4K and Typhoon G multicopters, as well as the Typhoon Wizard, a new ultra-lightweight remote control drone.
Urban Decay freshens e-commerce approach

Specialty cosmetics retailer Urban Decay is taking a lively approach to online customer engagement.

Urban Decay plans to launch a new content-driven website later this fall using the FirstSpirit content management system. The new “UD All Access” site will complement Urban Decay’s existing Demandware-based e-commerce site with the intention of delivering a richer, more immersive and interactive experience