Starbucks reveals location of fourth Reserve Roastery format

Starbucks is bringing its new immersive store concept to Tokyo.



The coffee giant will open a Reserve Roastery in Tokyo, in 2018. Located in the Nakameguro district, an upscale neighborhood, the Roastery will be designed in collaboration with Kengo Kuma, a world-renowned architect and founder of Kuma Lab at the University of Tokyo.



Starbucks opened its first Roastery in 2014, in Seattle. Since then the company has announced new locations coming to Shanghai in 2017 and New York City in 2018. Tokyo will be the company’s fourth Roastery, globally.



“As it was when we opened Japan as our first market outside of North America in 1996, the country continues to be an important and dynamic coffee community for Starbucks. We are proud to bring our customers a distinct, immersive and innovative retail experience that celebrates the craft of coffee in an unprecedented way,” said Howard Schultz, chairman and CEO of Starbucks.



The 13,000-sq.-ft. Tokyo Roastery will infuse Japanese design with the fresh, modern aesthetic Starbucks is known for in a space that will pay tribute to coffee artistry and craft. This is Starbucks second design collaboration with Kuma, who has won acclaim for his work on the company’s store in Fukuoka, Japan.



At the Roastery, customers will be able to watch green coffee beans arrive, connect with Starbucks coffee specialists and master roasters, and enjoy a curated selection of handcrafted beverages. This Roastery will also include artisan food and breads baked onsite by Italian food purveyor, Princi.



The opening of the Roastery marks an important growth opportunity for Starbucks in the China and Asia Pacific region. With more than 20 million customers visiting over 6,200 Starbucks stores across 16 markets in the region each week, China and Asia Pacific are now at the forefront of Starbucks expansion.