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Marketing Tactics

  • Teen apparel retailer partners with GGP to open 13 pop-ups

    The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

  • Startups Spotlight: Physical Stores Focus on All Things Digital

    As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

  • Tile Shop tops Q3 estimates

    The surge in home improvement projects is helping fuel sales at The Tile Shop.    Tile Shop Holdings Inc. on Tuesday reported third-quarter profit of $4.6 million for the third quarter, ended Sept. 30. Earnings, adjusted for non-recurring costs, came to 10 cents per share.   The results topped Wall Street expectations. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of 9 cents per share.  

  • Report: Millennials drive earliest, most digital shopping season ever

    As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

  • Alliance Data to continue credit card partnership with home furnishings giant

    Alliance Data’s card services business has renewed its agreement with Restoration Hardware.   Alliance signed a long-term renewal agreement to provide private label credit services for the luxury home furnishings retailer.       

  • Study: Augmented reality revamps shopping experience

    Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

  • Walmart jumps into free movie streaming

    Walmart is making a bold move in the competitive on-demand digital content marketplace.   Leveraging its free, premium video streaming service called Vudu, the retail behemoth now features “Vudu Movies on Us,” a program that offers customers the ability to watch “thousands of movie and TV titles for free, and on-demand, with limited commercials,” according to a company statement.  

  • Take a peak inside Amazon’s Drone lab in the United Kingdom

    Amazon gave some very special visitors a tour of its top secret drone testing laboratory in Cambridge, England.  
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