Marketing Tactics

The great outdoors has come to Fifth Avenue — courtesy of The North Face.   The retailer, a division of VF Corp., is opening a two-level, 20,000-sq.-ft. flagship in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. (The official opening date is Oct. 26.)  

Warby Parker goes back to the future — design-wise at its new store in Seattle.   The design recalls the classic library-inspired aesthetic of the brand’s first-ever store in downtown Manhattan, and is outfitted with light oak shelving, spacious marble tabletops and brass detailing.   It also features exposed metal ceiling beams, concrete flooring and skylights.   

The great outdoors arrived on Fifth Avenue today. At least that’s what North Face is shooting for with its new global flagship store in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture.   Though the canyons outside the expansive windows on the second floor of store are formed by skyscrapers and not rock bluffs, North Face’s VP of direct-to-consumer retail Erik Searles finds the airy atmosphere a fitting backdrop for the high-end camping and climbing gear being merchandised there.

Macy’s on Friday became the first department store retailer to open an in-store Apple shop.   The shop is located on the main floor of Macy’s New York City flagship in Herald Square. Similar to in-store Apple shops at Best Buy, it features light wood tables. The product line-up includes iPhones, iPads, MacBooks, and Apple watches.  

Driving your car on the beach and the Daytona International Speedway. Those are the things that have long defined Daytona Beach. Those and the legendary Bill France, Sr.   

Holiday sales may be on pace to increase this year, but sale-savvy shoppers will drive this boost.    The 10th annual “Accenture Holiday Shopping Survey” found that 42% of consumers said they rarely or never expect to pay full price for an item during the holiday season, and this year is no exception.   

Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.