Marketing Tactics

Downtown Los Angeles is in the middle of a profound revitalization, one that is bringing new energy to a sprawling area that had long been written off as a cultural wasteland — and ghost town after 5 p.m. New residential construction has brought an influx of new residents into the area, with retailers and restaurants rushing in to meet the new demands.

It’s officially fall and, for retailers, this means holiday shopping season is right around the corner. For most, the season is marked by increased sales, both on and offline, and an opportunity to tap the highly profitable demographic of holiday shoppers. Likewise, it’s a chance for merchants to explore new markets and test new locations for possible retail site development.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time.

That’s according to the International Council of Shopping Centers 2015 Consumer Forecast, which shows that 90% of Americans are planning holiday purchases this season, up from 82% last year. And overall, 80% of shoppers plan to spend the same or more this holiday season than they did in 2014.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time, according to the International Council of Shopping Centers.

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

The Retail Design Institute, the oldest and largest association for design professionals, and Chain Store Age, the leading authority on retail operations and producer of the annual SPECS conference, are partnering on the Institute’s 45th Annual International Store Design Competition.

The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.

A new report from Nielsen offers concrete evidence that brands really can do well by doing good.

A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.