Dunkin' Donuts names marketing chief

Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts.



The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.



Weisman brings nearly three decades of advertising and marketing experience to Dunkin' Donuts. Prior to DigitasLBi, Weisman served as chief marketing officer at Draft Worldwide. He also spent 19 years at Leo Burnett in various management and other related positions leading global consumer accounts, including General Motors, Procter & Gamble, Reebok International and McDonald's Corporation.



"Tony is a highly experienced, much-admired business leader with a proven track record of building global brands," said David Hoffman, president, Dunkin' Donuts U.S. "Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin' Donuts having led the work on our account at Digitas for the past six years."



As Dunkin' Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising as well as the brand's digital and consumer packaged goods (CPG) initiatives. He will also will serve on the Dunkin' Brands leadership team.