Marketing Tactics

By Dean A. Stoecker, CEO, Alteryx, LLC

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

BENTONVILLE, Ark.  -- Through March 13, Sam's Club is offering an eValues trial to its advantage and business members. According to the company, the eValues program is an exclusive program that delivers tailored offers to consumers based on unique shopping patterns. The trial program will enable all Sam's Club members to receive a benefit usually afforded only to members with Sam's Club Plus.

When the curtain rises on the 2011 National Hardware Show, attendees will be treated to a steady stream of new product introductions from industry leaders like 3M, Robert Bosch Tool Corp/, Char-broil, The Coleman Co., Jarden Safety & Security and many others.

BENTONVILLE, Ark. — This weekend, Sam's Club is offering free allergy health screenings in select locations across the country.

NEW YORK -- Phillips-Van Heusen and Comfort Revolution announced that they have entered into a licensing agreement under which Comfort Revolution will market and distribute memory foam bedding and stadium seat cushions under PVH’s IZOD brand. The licensing agreement has an initial term of just over two years and provides for a three-year renewal at PVH’s option.

BENTONVILLE, Ark. -- The Walmart Foundation announced that is committing more than $2.5 million in grants to various projects aimed at improving the lives of women in Latin America. 

"We believe that when women achieve economic empowerment, their voices are also empowered," said Eduardo Solorzano, president and CEO of Walmart Latinoamerica. "So not only will they be able to create more stable futures for their families, they will play transformational roles in bettering the lives of women and children across Latin America."

BENTONVILLE, Ark. -- An online order and same-day pick up service will be expanded to all Walmart stores beginning this month, the company announced. The “Pick-Up Today” service allows shoppers who make a purchase online to pick up their merchandise within about four hours if the order is placed before 6 p.m. Orders place after that time are available for pick up the next day before 10 a.m.