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Pep Boys, Tampa, Fla.

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It’s not your father’s Pep Boys...not by a long shot. The auto parts and service retailer is testing a new store concept, in Tampa, Fla., designed to extend its appeal beyond its core DIY-car enthusiasts audience to “do-it-for-me” drivers, which include many female customers.

The updated environment, by EWI Worldwide, Detroit, plays to the 92-year-old brand’s rich heritage. It has a handsome, modern look, with clean lines, impactful signage and good sightlines. The overall feel is warm and inviting — and adds up to a welcoming brand experience for both traditional and new customers alike.

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