Shaw’s, Star Market eliminate loyalty card

West Bridgewater, Mass. -- Shaw’s and Star Market have ended their loyalty card program. The program offered shoppers sale prices on selected items.



In line with the decision to drop the loyalty card program, Shaw’s and Star Market announced they are lowering prices on thousands of items across all of its 169 locations.



“All of our customers deserve to get the lowest price on their groceries without needing to carry a Rewards Card with them,” said Shane Sampson, president, Shaw’s and Star Market. “Every customer who walks through our door deserves our best — from service to foods to pricing — and these lower prices are what our customers can expect from us every time they visit one of our stores.”



Shaw’s and Star Market’s decision to eliminate the program puts the company in line with such fast-growing grocers as Trader Joe's and Aldi’s, which use low prices to drive sales.