Marketing Tactics

NEW YORK, N.Y. — Happy Family, a leading organic baby and toddler food brand founded and operated by moms, wants picky eaters to clean their plates for a chance to win $20,000 toward a college education.

As part of the campaign, which launched on Facebook and is called Stories from the Bright Side, Happy Family is calling parents to submit their funny mealtime moments.

Fort Worth, Texas -- RadioShack Corp. has announced the appointment of Merianne Roth to the new post of VP – communications. She will manage the company’s corporate communications, community relations, internal communications and event marketing.

Roth comes to RadioShack from the Fort Worth Convention and Visitors Bureau, where she served as VP, marketing and communications. Her experience includes marketing and communications posts with J.C. Penney and Pier 1 Imports.

MISSISSAUGA, Ontario — For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting. 

Orlando, Fla. – A new e-commerce site dedicated to products manufactured in America, MadeInTheUSA.com, launches July 4. The site will feature nearly 1 million products made in the U.S. across all major categories.

The Von Maur department store chain was founded 140 years ago and less than a month from now the company will open its 27th store in Coralville, Iowa.
 
The 80,000-sq.-ft. freestanding store will be located at the Iowa River Landing retail development and feature the company’s signature exterior entrance and resident ambience.

Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally. 

Brand Keys, a customer engagement and research consultancy, has identified the 25 brands consumers regard as the most patriotic.

Topping the list were Jeep, Hershey and Coca-Cola with Walmart the only retail brand to make the list at number 15.

Chicago -- Online grocer Peapod is taking its “virtual grocery store” concept on the road in a new promotional campaign. The company unveiled the concept at commuter rail stations in Chicago and the Northeast less than a year ago,

Peapod, a division of Ahold USA, will field trucks installed with digital billboards of grocery aisles at community recreation centers, coffee sleeves at local cafes, concert venues and other places.