Marketing Tactics

New York City -- It’s true: Everything old is new again. New York City’s retail maven, Faith Hope Consolo, chairman of Prudential Douglas Elliman’s Retail Leasing, Marketing & Sales Division, has put together a list of her favorite store makeovers of the past year. As Consolo notes, even the most iconic stores must constantly present a new, fresh face to keep shoppers coming. Here are her faves:

York, Pa. -- The Bon-Ton Stores announced it has signed a new, multi-year private-label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.

WOONSOCKET, R.I. — With Christmas less than a week away, CVS Caremark is reminding shoppers that they can find gifts and deals at their local CVS/pharmacy.

HOFFMAN ESTATES, Ill. — Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection. 

Deals being offered at Sears stores Dec. 23 to Dec. 24 include 70% off fine jewelry, up to 65% off fashion boots, 35% off fragrance sets, 50% off all Craftsmen Mechanics tool sets, 60% off the NordicTrack fleece at only $9.99 (Reg. $26 ), Samsung 46-inch 3D TV for $999.99 (save $600 ) and 55% off sleepwear and sets for kids.

 BLOOMSBURG, Pa. — Weis Markets announced that it has raised $100,000 for Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members. The company's Bloomsburg store associates presented the check to Jeff Combs, who is a warrior outreach coordinator for Wounded Warrior Project and a former US Marine who was severely wounded while serving in Iraq.

Being a celebrity athlete creates all sort of opportunities to leverage one’s likeness through licensing deals, oftentimes in ways that are inconsistent with the image and accomplishments that propelled the athlete to greatness.

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Wayne, N.J. -- Toys “R” Us said Monday it will keep stores nationwide open for the 112 hours before Christmas, with doors staying open from 6 a.m. Dec. 20, to 10 p.m. on Christmas Eve.

This is the second consecutive year that the retailer has remained open for 24-hour shopping in the days leading up to Christmas.

The Toys “R” Us flagship in New York City’s Times Square is staying open even longer, having been open since 6 a.m. on Dec. 16 and not closing until Christmas Eve.

Bethesda, Md. -- Archiecture and design firm Streetsense said Monday it has created an all-new interior design scheme for La Madeleine French Country Cafe, a national chain of French-themed fast-casual restaurants.

A 1,194-sq.-ft. restaurant using the new prototype design is now open at Northpark Center in Dallas, while another is under construction in Tulsa, Okla. La Madeleine also has engaged Streetsense to design two new stores planned for the Washington, D.C. metropolitan region, one in Tysons Corner, Va., and one in Silver Spring, Md.

Bentonville, Ark. -- Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.