Omnichannel helps Signet holiday sales grow 3.6%; new stores planned

Hamilton, Bermuda – Signet Jewelers Ltd. had a sparkly holiday season. The retailer’s eight-week fiscal 2015 holiday season sales grew 3.6%.



Signet's omnichannel strategy was successful during the holiday season. E-commerce sales increased 90.9%, and, excluding the Zale division, increased 20%. As a percent of Signet's holiday season's total sales, e-commerce increased 1.6%. Each division delivered higher e-commerce growth and penetration relative to total sales.



During fiscal 2015, Signet plans to invest about $175 million to $185 million in new Kay and Jared stores and store remodels, with a 45% to 47.5% increase in net selling square footage. The company also plans to direct approximately $55 million to the Zale division IT infrastructure and stores. For the fourth quarter Signet expects higher same-store sales.



“Our company performed well during the holiday period delivering increased same store sales across all divisions driven by the continued successful execution of our product, marketing and omnichannel strategies,” said Mark Light, CEO. “This is particularly pleasing given the amount of change we have dealt with during the course of the fiscal year.