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Michael Kors’ Soho flagship is its largest store yet


New York -- The fast-growing Michael Kors has opened its largest and most comprehensive location to date, a three-story, 22,000-sq. ft. flagship in the Soho section of Manhattan. The store features the debut of the men’s collection in the brand’s own retail stores, with the first-ever in-store presentation of men’s shoes and and an entire floor dedicated to accessories, and the first dedicated Michael Kors shoe salon. Huge, floor-to-ceiling video screens, set on all three floors, help bring the products to life.

The men’s shop features chevron flooring in gray oak bordered by white marble, black embossed leather wall coverings, custom-built, polished and blackened stainless steel fixtures with gray smoked mirrors and gray-marble display cases. Black-and-white photography, and custom seating complete the effect.

The ground floor, home to accessories, is accented with vintage Murano-glass “Sputnik” chandeliers that highlight the label’s jet set-chic aesthetic. Signature elements like sleek metal fixtures, mirrored surfaces and glossy, large-scale photographs evoke glamour and timeless sophistication.

“This is the first opportunity for us to present the men's collection in a complete format, featuring tailored clothing, shirts, ties, sportswear and accessories, in one of our stores,” says John D. Idol, chairman and CEO, Michael Kors. “We view adding menswear to our existing lifestyle store format as an opportunity to gauge the potential for an expansion of our retail concept. Retail is the key component of our overall growth strategy, and we are excited to incorporate our growing menswear business into that strategy.”

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