Petco wants shoppers to keep Fido well-fed

Petco is leveraging the power of its multichannel capabilities to educate its shoppers about pet nutrition.

The retailer is launching an initiative focused on the importance of proper nutrition for pets.

"We want to encourage pet parents to think about the impact food and nutrition have on their pet's health," said Brad Weston, Petco’s chief merchandising officer."At Petco we hand-pick the best brands to make it easy for pet parents to navigate the complex world of nutrition and find the right food for their pet."

As the health and safety of pet food remains a top concern for pet owners, consumers are looking for more information on pet health than ever before, the company said. Recent survey findings indicate that approximately 100 million dogs & cats in United States are overweight or obese.

Petco’s new multichannel initiative includes a purpose-driven campaign to inspire pet parents to think differently about pet nutrition and to drive awareness of Petco's hand-picked selection of products. The initiative is being brought to life both in-store and online, with nutrition education front and center.

In-store, consumers can discuss their pet's specific needs with a Petco nutrition adviser and learn about feeding trends and options as part of Petco's nutrition demo program.

Online, there are a variety of digital resources that can be found at www.petco.com/foodmatters, including information on how to read a pet food label and how to transition your pet to a new food, as well as details on the latest feeding options available to pet parents.

"The new campaign builds on the success of the ‘The Power of Together’ campaign, our brand transformation initiative launched last year," said Danielle Mohn, Petco’s vice president of marketing. "We're celebrating the importance of the human-animal connection and educating pet parents that what we feed them really does matter."

Petco has more than 1,300 locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com.