In-Store Media

New York - Forty-one percent of consumers plan to head to the stores on Black Friday,18% plan to shop in a physical store on Thanksgiving, and 32% of consumers will hit the stores on the following Saturday and/or Sunday, according to new data from the International Council of Shopping Centers. More than one-third (36%) of consumers plan to go to a physical store on Cyber Monday.

By Jason Becker, RICS Software   Retailers – take a step back from Black Friday weekend this year.    I’m not suggesting you shouldn’t move forward with your promotions and sales. Everyone knows that Black Friday weekend can be one of the most profitable times of the year for retailers. But relying too much on this crazy weekend of shopping to generate holiday season profits is a big mistake.  

CROSSMARK veteran Jim Norred was named president of the sales and marketing services company’s Marketing Solutions Group.

Norred most recently served as EVP of corporate development with responsibility for client services, business development, insights and corporate marketing. Prior to that, he served as the company’s CIO. He also has served as president of G2, an integrated marketing joint venture that ultimately was acquired by WPP in 2008.

LYNDHURST, N.J. - Citizen Watch Company of America opened its first-ever global flagship, in Times Square, New York City.    The 1,300-sq.-ft. foot store is designed to appeal to amateur and serious watch enthusiasts alike, with interactive and hands-on displays and exclusive offerings, Multiple 360- degree cases allow for shopping from either side of the case and provide easy movement throughout the store.  

  NEW YORK - Senior middle-market retail executives are cautiously optimistic about the upcoming holiday season.  Fifty-five percent of executives anticipate their total holiday sales will increase by 6% or more in 2014, as compared to only a third last year, according to an annual study conducted by CIT Group.  

Jacksonville, Fla. – Increased selling, general and administrative (SG&A) expenses helped drive Stein Mart Inc. to a net loss of $1.2 million in the third quarter of fiscal 2014, compared to net income of $28,000 in the same quarter a year earlier. Despite this push into the red, Stein Mart plans to open open at least 10 new stores and relocate two stores in 2015, as well as close two stores.  

As the NBA season gets fully under way, specialty retailer Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever.  

Shoppers will be able to customize the new Adidas NBA Swingman jersey with the name and number of any NBA player, or personalize the jersey with their own name and number in more than 70 Lids stores nationwide. Player-customization or personalization of NBA team logo Adidas and Mitchell & Ness headwear will also be an option in more than 800 U.S. Lids stores.  

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

Minneapolis — Best Buy Co. Inc. is partnering with shopping app provider Ibotta Inc. to drive Black Friday sales at Best Buy stores and on its website. Ibotta will provide Best Buy shoppers an exclusive cash back offer when they purchase more than $100 in-store or online at Best Buy.   

Boca Raton, Fla. – Polaroid is opening three locations of its Fotobar experiential retail concept in the Los Angeles area, with the first debuting Nov. 18 at Westfield Culver City. The 300-sq.-ft.micro-stores offer a cube shape and Polaroid Color Spectrum logo, and customers can take a seat at the Fotobar and transform their pictures instantly from their smartphone, Facebook or Instagram  into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other picture accessories.