In-Store Media

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

Amazon.com and Walmart aren’t the only retailers lowering prices this month. Food Lion has jumped on bandwagon at its 1,100 stores with a three-pronged price reduction effort.

Food Lion has announced significant investments in prices throughout its stores by lowering prices on thousands of items that are most important to customers, according to the company, tapping into its longstanding heritage of low prices and convenient locations.

Batavia, Ill. -- Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.

Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

Seattle – Retailers of oversized items like barbecue grills and large-screen TVs may want to consider offering same-day delivery services.

According to a survey of 615 U.S. adults by same-day delivery provider Fleetzen, 25% of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39% indicated it would give a significant boost to their chances of purchasing an oversized item.
 

The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

Photo via Boston Business Journal

Minneapolis – Target Corp. is taking its urban-format to the East Coast.

The retailer will open a CityTarget location in Boston’s Fenway neighborhood on July 22. Boston Business Journal offers a sneak peek at the three-level, 160,000-sq.-ft. store.

Click here.