In-Store Media

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

Best Buy is putting a spotlight on the way technology is impacting home appliances.

In the midst of its strongest growth in years, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

New York -- The world’s largest online retailer will soon be driving around and selling product out of a truck — a truck that looks like a giant Amazon package.

Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.

Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

Champs Sports is elevating its value proposition for shoppers by launching an Under Armour store-within-a-store.

The ARMOURY at Champs Sports will serve as a destination for legions of Under Armour brand enthusiasts, featuring all of Under Armour's best and most innovative footwear, apparel, and accessories.

Digital media company Catalina is launching a new solution that personalizes the deals found in weekly retail ad circulars. 

The program, called My Favorite Deals, is designed to increase ROI in a major area of marketing spend for U.S. retailers.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.