In-Store Media

Henry Ford Health System, a six-hospital system headquartered here, and Kroger on Wednesday announced a new partnership designed to answer common dietary health questions and help consumers eat and shop healthier.

Henry Ford LiveWell Wednesdays debuts June 1 at all 126 Kroger stores throughout Michigan. Every Wednesday, Henry Ford will provide Kroger shoppers with a healthy recipe developed by registered dietitian nutritionists. Shoppers will receive a brochure including a list of all ingredients needed for the recipe and a link to a video cooking demonstration.

Image Courtesy: Christopher Michel, CC by 2.0

Walmart is reviving a familiar icon to be the symbol of its low-price marketing.

The discounter announced it is bringing back its yellow smiley image, which has been in hibernation for some 10 years. The image can already be seen in some digital advertising and will expand to television ads and select in-store signage next week.

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
 

When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

The newest concept in beauty retail is called The Glossary and it is arriving on more college campuses courtesy of Barnes & Noble College.

The Glossary concept was piloted at the Barnes & Noble Emory University and Southern Methodist University bookstores and more recently expanded to the campuses of Tulane University and the College of William & Mary. The newest location set to open in August will be on the campus of the University of California at Riverside.

Both Walmart Canada and Loblaw companies sent financial aid to support the relief efforts in the Fort McMurray community. According to reports published Friday morning, fires in the province of Alberta have to date forced the evacution of 88,000 residents and destroyed more than 1,600 structures.

The North Face has unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center, Palo Alto, California.

The 6,500-sq.-ft. store, which is located just across the street from the retailer’s previous location of 24 years, combines the best of digital in-store technology, including virtual reality, with features that speak to the locale and the brand’s DNA.