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In-Store Media

  • Salons get makeover at J.C. Penney

    J.C. Penney extending its commitment to beauty and related services.    The retailer said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as the company continues to revamp its 750 salons nationwide.    Key design elements of the new concept include updated graphics, photography that highlights hair trends, accent lighting, modern fixtures and sleek furniture. Each salon offers an array of services from haircuts to hair treatments to extensions.

  • Department store retailer enters new market

    Von Maur has opened its first location in Wisconsin.   The family-owned company opened a 150,000-sq.-ft. store at The Corners of Brookfield in Brookfield, Wisconsin.   Von Maur has been expanding with its eye on a national footprint. After expanding beyond its Midwestern footprint in 2011 with the opening of its first location in Georgia, Von Maur has since grown in additional new states including New York, Alabama and Oklahoma.   

  • Survey: Unclean restrooms can have negative impact on business

    Retailers looking for a competitive advantage in these competitive times should consider their restrooms.  

  • Report: Nordstrom creates tux rental showrooms

    The department store chain is putting a new spin on formalwear rentals.   Through its partnership with tuxedo rental startup The Black Tux, Nordstrom hopes to attract male millennials to its new formalwear showrooms in six stores, according to ReCode.  

  • Sears Canada launches in-store off-price concept

    Sears Canada Inc. is going all out with its plans for an in-store off-price shop.   The chain will unveil the dedicated shop, called The Cut, this spring, and plans to roll it out to all its 94 stores. The off-price concept launched its own e-commerce website last week.      The Cut will take up from 30,000 sq. ft. to 40,000 sq. ft. inside the stores and will be evenly split between apparel and home offerings, according to Women’s Wear Daily.       

  • Westfield’s smart screens to serve up customized offers to mall shoppers

    State-of-the-art digital screens that can identify demographic information of passersby and pitch them personalized offers from brands are making their way into Westfield malls in top DMAs.   Employing a proprietary suite of technologies, the six-foot-tall, high-definition screens scan passersby and — apparently through smartphone data and facial imaging — determine their demographic profiles to serve them customized ads.  

  • Teen apparel retailer steps up its digital engagement ‘game’

    Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

  • Toy Kingdom, South Korea

    Toy Kingdom, a specialty toy store concept from Shinsegae, the largest retailer in South Korea, boasts a store environment that is larger than life and highly experiential.  
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