In-Store Media

Watch out millennials, Gen Z is coming on strong.   With Generation Z expected to comprise 40% of the North American population by 2020, retailers must address the needs of this generation and understand its purchasing power in households, according to a survey conducted by HRC Retail Advisory.  

J.C. Penney has scored with Nike.   The department store retailer has teamed up with the athletic giant to open Nike branded in-store shops in more than 600 Penney locations across the country. Anchored by a Nike swoosh, the 500-sq.-ft. shops are located within the men’s department,   

PGA Tour Superstore is celebrating the opening of its 28th U.S. store.   The privately held retailer has opened a store in Glendale, Arizona, its fifth location in the western state. Two more locations are in the works for 2017, with one in Hilton Head, South Carolina, and another in Jacksonville, Florida.  

Millennials grab most of the attention from brand marketers, but baby boomers still have greater disposable income and far more purchasing clout. 

Target Corp. its updating its experimental concept store in San Francisco, Target Open House, which opened in summer 2015 as a showcase for smart, “connected” home technology.    In a blog on its website, Target said Open House has closed for a significant remodel project. It will reopen to the public on Friday, Feb. 10.  

Oculus Populi: The mall at the center of the World Trade Center

Holiday 2016 is proving to be both an opportunity and a challenge for retailers, as they’re faced with catering to the behaviors and preferences of multiple generations of shoppers. It’s becoming increasingly clear that Generation Z (children ages 10-17) consumers have a significant and growing influence on household spending. And as a result, new trends are emerging this holiday season, including the record mobile app purchases we saw on Black Friday/Thanksgiving weekend.  

Among the retail strategies employed by Sears Hometown and Outlet Stores to turn around its business, the store-within-a-store concept might rank as the most inventive.   Sears Hometown and Outlet Stores have been cropping up inside existing Ace locations around the country (and in some cases, built from the ground up as a combo store).   The latest example of this is taking place in Santa Paula, California, inside the Heritage Ace Hardware located at 568 Suite C West Main Street.