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In-Store Media

  • New women’s fashion brand looks to expand

    A brand new women’s contemporary apparel and accessories brand with a French aesthetic is moving fast out of the starting gate.   

  • J.C. Penney in big beauty expansion

    J.C. Penney is expanding its partnership with beauty giant Sephora, online and offline.    The retailer announced it will open 70 new in-store Sephora shops in Penney locations and also expand 32 existing shops by nearly 50% to accommodate more products and services. As part of the expansion, Penney will hire 800 beauty consultants. Sephora shops will be featured in nearly in nearly 650 Penney stores in 2017.  

  • Target goes big for Mario

    Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

  • Beauty start-up turns profitable

    Birchbox is no longer in the red.   The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.   Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.    

  • Drug store giant unveils new store design

    CVS Pharmacy continues to make a concerted effort to transform its stores, with the goal of fostering a better customer experience.   The retailer on Wednesday officially unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections, paired with informational signage throughout the store to help customers discover new offerings. The retailer hosted an event at The Garage in New York City on Wednesday to showcase the enhancements firsthand.

  • Study: Apparel retailers still seek the perfect technology fit

    As more shoppers embrace digital solutions, apparel retailers must merge online and offline experiences to drive e-commerce sales.   This was according to “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report from Criteo that highlights the latest shopping trends in the apparel and accessories retail category. The report offers insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.  

  • Study: Native ads outpace traditional marketing efforts

    Native advertising is significantly spurring in-store traffic — at a more cost-efficient rate — compared to traditional display advertising.  

  • Bobbi Brown opening lifestyle shop

    Lord & Taylor has entered into a partnership with make-up icon Bobbi Brown.   The department store retailer appointed Brown as creative consultant, and has launched an in-store shop concept, justBobbi, at select Lord & Taylor locations, including its Manhattan flagship, and online. The initiative is the first Brown has entered into since her recent departure from Bobbi Brown Cosmetics, which she founded in 1991.  
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