Beauty retailer opens milestone store

Marla and Barry Beck, Founders of Bluemercury, open 100th store (Photo: Business Wire)



Bluemercury is testing a larger format space.



The specialty beauty products and spa retailer announced the opening of its 100th store, in Savannah, Georgia.



Located in the historic Jacob’s Men’s Shop Building in downtown Savannah, the space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring, and the historic original terrazzo entryway. Looking forward, at approximately 2,400 sq. ft., Bluemercury Savannah marks Bluemercury’s foray into a larger store size retail format.



Bluemercury was founded in 1999 by Marla and Barry Beck, who identified a gap in the market for a neighborhood beauty store. In March 2015, the company was acquired by Macy's Inc., which has focused on expanding the brand, both with freestanding stores and in-store shops at Macy’s.



“We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy, said Barry Beck, Bluemercury co-founder and COO. “Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region.”



The Savannah location houses over 70 leading beauty brands, including longtime Bluemercury favorites such as La Mer, Skinceuticals, Natura Bisse, Kiehl’s, Trish McEvoy, NARS, Oribe, Molton Brown, along with newcomers Hourglass, RMS, Tara Smith, and This Works. Bluemercury Savannah will feature the company’s first Jo Malone micro shop; an interactive shop-in-shop experience.