POPAI, A.R.E. rebrand under new name

A coordinated rebranding effort has resulted in a new name for retail associations POPAI and A.R.E, which merged last October.



The new, combined group has changed its name to Shop!, a trade association focused on enhancing retail environments and experiences. The name is designed to represent the 2,000-plus global member companies and align with the full industry community they support.



"After a thorough vetting process that included numerous focus groups and input from many of our members, our Association is proud to announce this new name and immediately begin our renewed focus to advance retail environments and experiences through our programs, events and publications," said Steven Weiss, CEO of Shop!



The association is also launching a complete new corporate identity, which will impact all sub-brands, events, programs, publications and websites. Its website, Shopassociation.org, will go live next week.



"With members ranging from producers, visual merchandisers, and ad agencies to designers, retailers and brands, the name Shop! conveys a strong image of the services and products our members provide to the industry," said Bob Rosean, chairman. "Everything our members build, design and implement at the store level is driven by the needs of the shopper and ultimately is created to entice consumers to shop!"