-
Nike (factory), Lubbock, Texas
Nike’s newest factory store, in Lubbock, Texas, draws inspiration from the area’s local sport culture, with special emphasis on its deep roots in football.
The local imagery in the store includes a declaration to be “Texas Tested,” which responds to the famous suggestion that if you can pass the Texas test, you can pass any test.
-
Can retailers count on the Bieber effect this spring?
Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.
Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.
