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Sports Sponsorships

  • First Look: Under Armour, Boston

    Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.   

  • After 47 years, Florida retailer sets its sights on second location

    The story of Hy’s Toggery has been in the making for nearly half a century. What began in 1969 as a move by company founder Hy Wakstein to establish his own high-end menswear operation after 20-plus years in the industry would ultimately become a brand that has matured into one of the most respected independent clothiers in the southeast.  

  • Tanger hits the NASCAR track with car sponsorship

    Tanger Outlets is putting its pedal to the metal marketing-wise, signing on as lead sponsor of Martin Truex Jr.’s No. 78 NASCAR racer and his Furniture Row Racing Team.   The striking red-and-black Tanger Toyota will debut at the Federated Auto Parts 400 on September 10 at Richmond International Raceway in Virginia before motoring on through the 10-race Chase  playoff series.  

  • Walmart teams up with personal care brand on new girls campaign

    Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.  

  • Papa John’s re-ups with NFL

    Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

  • The bright spot in the apparel industry is…

    Consumers are putting their best foot forward when it comes to spending.

  • Furniture retailer, Dallas Cowboys give kids a sleepover to remember

    For 100 impoverished children in the Dallas area, it was a night they won’t soon forget.   For the second consecutive year, Ashley HomeStore and the Dallas Cowboys teamed up to host the “ultimate sleepover experience” on the field at AT&T Stadium in Dallas.    The kids got to take part in on-field games and entertainment with the Dallas Cowboys players and cheerleaders, eat pizza and watch a movie on the stadium’s gigantic 160-ft. video screen.  

  • Walmart shows shoppers a good time

    Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.
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