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Sports Sponsorships

  • Victoria's Secret aims to score with new promotion

    Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

  • Guitar Center contest is a big hit

    Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

  • Unilever targets football fans with Carson Palmer, Jordy Nelson ads

    With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

  • Toys ‘R’ Us raises more than $5.8 million for tots

    Toys “R” Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

    During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

  • Using Fan Fashion to Build Customer Loyalty

    Building customer loyalty is key for retailers and, while part of that is obviously offering desirable, high-quality products, consumers in today’s world want something more — they want to be a part of something larger than themselves - a community they can engage with.

  • Finish Line lets customers pursue hoop dreams

    The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

    For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

  • Skechers walks its way past $1.2M charity goal

    Skechers has surpassed its fundraising goal for special needs kids with an ever-popular event that appeals to its target market.

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