Nike (factory), Lubbock, Texas

Nike’s newest factory store, in Lubbock, Texas, draws inspiration from the area’s local sport culture, with special emphasis on its deep roots in football.



The local imagery in the store includes a declaration to be “Texas Tested,” which responds to the famous suggestion that if you can pass the Texas test, you can pass any test.



While football is the heartbeat of Lubbock, the store supports athletes from all sports and features a large multipurpose outdoor sport court, where the store will host programs devised to encourage local kids to get active.



The hallway leading to the sport court features a variety of local imagery. Nike’s signature “Just Do It” slogan frames the court.