Sports Sponsorships

Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.  

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

Consumers are putting their best foot forward when it comes to spending.

For 100 impoverished children in the Dallas area, it was a night they won’t soon forget.   For the second consecutive year, Ashley HomeStore and the Dallas Cowboys teamed up to host the “ultimate sleepover experience” on the field at AT&T Stadium in Dallas.    The kids got to take part in on-field games and entertainment with the Dallas Cowboys players and cheerleaders, eat pizza and watch a movie on the stadium’s gigantic 160-ft. video screen.  

Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.

In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.

Skechers retail stores could be in for a sales boost later this year as pro football Hall of Famer Howie Long becomes the newest member of the footwear brand’s endorsement roster.
 
Skechers, operator of 1,340 stores, inked Long for a multi-year deal that involves TV, print and digital components through 2018. Long is best known today as a game day commentator of Fox’s NFL broadcasts, but prior to that he was one of the league’s most dominating defensive linemen during a 12 year career with the Oakland and Los Angeles Raiders.
 

Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.

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J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

Hy-Vee has partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City.