McDonald’s launches omnichannel NFL promotion

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. McDonald's customers can use QR codes on McDonald's medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.



Customers can also use QR codes on McDonald's medium fries to access the McDonald's Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.



McDonald's is also launching the McDonald's Tailgate Photo Sweepstakes from Sept. 2 through Oct. 6. Participants can tweet, share or post a football-related photo on Twitter, Instagram or Vine. The winner receives a McDonald’s mobile tailgate experience brought to their hometown.