Sports Sponsorships

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.