Nike’s controversial partnership not so polarizing after all?Nike Inc. appears to have dodged the bullet when it comes to featuring Colin Kaepernick in its new ad campaign—at least based on some early results. Levi Strauss takes a stand on controversial issueThe nation’s most iconic denim brand has joined the growing ranks of retailers that are taking a stand on the issues of the day. Guess in ‘first-of-its-kind’ partnership Guess is taking an innovative approach to delivering branded digital content. Walmart’s holiday strategy features ‘more’ toys, online influencers Walmart is banking on more toys, in-store parties and online influencers to lure former Toys “R” Us shoppers this holiday season. Six digital trends to stay on top of Mobile ad spending, smart speaker adoption, and augmented reality are among six digital trends on a watch list compiled by eMarketer. J.C. Penney goes big—and tall—with NBA legend J.C. Penney is expanding its partnership with Shaquille "Shaq" O'Neal. Brand influencers draw millennials to Miracle Mile Shops Three trendy online beauty and lifestyle brands with huge cult followings recently opened at Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas – and their influencer hookups are attracting Millennials to the site. What's new? It’s an exciting time to be in retail — really. Here are four of my favorite start-ups bringing a new level of energy into the industry. Winning the Hearts–and Loyalty–of Younger Consumers Not only are today’s younger consumers financially conscious, they’re also heavily influenced by cost when it comes to purchasing decisions. Was adding extra hours to Prime Day worth it? Extending Prime Day by six extra hours may not have been as valuable as Amazon hoped. First Previous 97 98 99 100 101 Next Last
