J.C. Penney goes big—and tall—with NBA legendJ.C. Penney is expanding its partnership with Shaquille "Shaq" O'Neal. Brand influencers draw millennials to Miracle Mile ShopsThree trendy online beauty and lifestyle brands with huge cult followings recently opened at Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas – and their influencer hookups are attracting Millennials to the site. What's new? It’s an exciting time to be in retail — really. Here are four of my favorite start-ups bringing a new level of energy into the industry. Winning the Hearts–and Loyalty–of Younger Consumers Not only are today’s younger consumers financially conscious, they’re also heavily influenced by cost when it comes to purchasing decisions. Was adding extra hours to Prime Day worth it? Extending Prime Day by six extra hours may not have been as valuable as Amazon hoped. Study: Prime Day still doesn’t have the allure of Black Friday weekend Despite Prime Day’s overall excitement and steep promotions, customers expect better deals on Black Friday and Cyber Monday. Study: Location data could improve back-to-school campaigns Retailers have a new secret weapon to understand the offline shopping journey — one that could spur spending this back-to-school season. The key to driving mobile wallet usage is… Mobile wallets may enable users to electronically and seamlessly pay for merchandise, however digital payments are not driving usage. Prime Day isn’t just for Amazon anymore More retailers are jumping on the Prime Day bandwagon, and successfully snagging sales with their own online summer shopping holidays. Amazon Watch: Weekly recap In addition to kicking off its fourth annual Prime Day sales extravaganza, Amazon made the headlines for several other stories. Here’s a rundown: First Previous 98 99 100 101 102 Next Last
