Social Media

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

WAYNE, N.J. — Toys"R"Us chairman and CEO, Jerry Storch, is making the rounds this week, as his company prepares for the holiday and questions remain on the status of it's IPO.

New York -- Hollister has fired three male models it flew in for the grand opening store of its first store in South Korea after the models mocked Asians in photos and on their social media accounts, according to various media reports.

Seattle -- Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.

NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

New York -- Nine West has opened the first standalone store for its Vintage America Collection line. The store, in New York City’s SoHo neighborhood, reflects the modern bohemian ethos of the brand.

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes.