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Social Media

  • Office Depot to sponsor Do Something Awards

    BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

    Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

  • Musician P!nk to be newest face of CoverGirl

    HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.

  • Klum to serve as face of Jordache

    NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

  • Post Foods launches 'feel good' social site

    PARSIPPANY, N.J. — Post Foods has launched PostGoodness.com, a social website dedicated to positivity and simply helping others have a great day. PostGoodness.com will serve as a community, connecting users through good news and inspiration. People are invited to log on daily to share their good intentions or thoughts of motivation to help to set them on the right track for the day.  Each time someone shares his or her good intention, it will be added to a dynamic grid, inviting "likes", comments, support and shares from other users.

  • Rachel Zoe designs vintage-inspired jewelry line for Neiman Marcus

    DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.

  • Sears launches BTS savings event to support anti-bullying initiative

    LOS ANGELES — Sears is offering customers who want to save and donate to a good cause the chance to do both on Aug. 11, with its "Super Back-to-School Saturday" event. On this day only, Sears will donate up to $70,000 of all apparel, footwear and fine jewelry purchases made using a downloadable 15% off savings pass, both in-store and online. Donations will directly benefit charities affiliated with Sears' Team Up to Stop Bullying, an initiative designed to bring solutions quickly and effectively to victims, families, educators and communities.

  • London calls Target to showcase brand promise

    To understand what makes Target cool look no further than the Olympics.

    Target doesn’t have any stores in London, the United Kingdom or Europe. Its first international stores won’t open until next year and those are located in Canada.

  • L'Oreal USA selects Clarabridge for social media listening initiative

    RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

    The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

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