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  • IKEA Canada adds interactive element to catalog

    Burlington, Ontario, Canada -- IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

    When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

    Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

  • Whole Food’s idol is raw and unprocessed

    Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.

  • Ikea Canada launches interactive catalog

    BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

  • Walmart joins 'Hunger Games' phenomenon

    BENTONVILLE, Ark. — Lest anyone think Walmart would miss out on the opportunity to cash in on the "Hunger Games" phenomenon, the company has followed suit with Target and Toys"R"Us in offering a unique experience for fans.

  • Albertsons Market furthers social media effort with Facebook contest

    BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

  • Lane Bryant launches new branding campaign

    Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

  • Office Depot to sponsor Do Something Awards

    BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

    Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

  • Klum to serve as face of Jordache

    NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

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