Social Media

ALISO VIEJO, Calif. — A group pushing to increase the number of people vaccinated against influenza has a deal with a Midwestern retailer to encourage vaccination in the region.

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Pleasanton, Calif. -- Grocer Safeway Inc. said Tuesday it has extended its corporate social responsibility commitment with the introduction of a new program it calls Heart of Safeway Pledge, which encourages consumers and communities to be more conservative and socially responsible.

HOFFMAN ESTATES, Ill. — Kmart has designated this Friday as the official start of Halloween shopping with its "Orange and Black Friday" event.

Kmart's "Orange & Black Friday" event features: 50% off Halloween costumes and Halloween kitchen textiles, tabletop, decor, as well as a "Kmart Kreator" tool (www.Kmart.com/kreator), a social tool where users can create their own Halloween "Kreature" using costumes and accessories available at Kmart.

Washington, D.C. -- Shop.org’s holiday 2012 online sales forecast, released Tuesday, expects sales to grow 12% over last holiday season to as much as $96 billion. Last year, according to the Dept. of Commerce, e-commerce sales grew 15% during the months of November and December.

NEW YORK — Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

PLEASANTON, Calif. — Safeway is calling on its associates and customers to take simple steps toward a better life.

The company has launched the "Heart of Safeway Pledge" as a personal call-to-action to take simple, everyday steps – such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods – that benefit pledge-takers and their communities.

New York -- Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.