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Kohl’s offers savings for the holiday season


MENOMONEE FALLS, Wis. Kohl’s announced its 2009 holiday program offering shoppers values all season long. The marketing campaign tries to educate customers about how to stretch their budgets by using stackable savings opportunities such as Kohl’s Cash, special deals during special hours, Kohl’s Charge Card offers and more. Kohl’s savings tools and values are offered throughout Nov. and Dec.

Kohl’s campaign emphasizes values such as “Count on Great Gifts, Count on Great Savings,” “Make Every Gift Count” and the company’s key differentiators, which include stackable savings opportunities, a no-exclusions approach to savings, an industry-leading return policy, exclusive Kohl’s brands and extended shopping hours.

To communicate these key differentiators throughout the season, both in store and online, Kohl’s comprehensive holiday marketing campaign will employ a wide array of marketing mediums such as broadcast and print advertising, digital and social media, Kohl’s Charge Card promotions, direct mail, e-mail outreach, targeted Latino advertising, in-store marketing and public relations.

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