JLL malls plan holiday traffic-drivers

Atlanta Jones Lang LaSalle said Wednesday it is leveraging social media as a way to spread holiday spirit and drive traffic at many of the shopping malls it manages across the nation.

The real estate and mall-management firm said it is building on its ‘Spread the Cheer’ campaign for the second year by using such social media sites as Facebook and Twitter. The campaign creates opportunities to reward loyalty and promote the holiday spirit throughout the mall communities.

‘Spread the Cheer’ will launch in November at 50 Jones Lang LaSalle-managed malls.