Social Media

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

MOORESVILLE, N.C. — Lowe’s Creative Ideas magazine is extending its reach into cyber territory to offer consumers home-improvement project ideas for the New Year.

Since its launch in 1998, the nearly 15-year-old magazine has enjoyed what it touts as one of the largest circulations for a free publication nationwide. Evolving with the times, the magazine now has a top-rated free iPad app in the iTunes Newsstand, as well as a robust following on Pinterest and more than 1,000 how-to videos available online at YouTube.com/Lowes.

Generally speaking, I’m not big on trend forecasts. Maybe it’s because there are so many of them, particularly at this time of the year. They all seem to blend together into a mass of predictions and statistics.

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

COMMERCE, Calif. — 99 Cents Only Stores has revamped its website to better showcase a range of new capabilities, including bulk purchases and in-store pickup of online orders.

LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.