Teens donate $250K through Best Buy @15 program

MINNEAPOLIS Best Buy announced that teens directed $250,000 to four nonprofits through the company’s @15 program.

According to the company, the Boys & Girls Clubs of America, Big Brothers Big Sisters, Scholarship America and the Starkey Hearing Foundation were all recipients of teen-directed funding through www.at15.com. Teens registered on the Web site earned points by participating in online activities and then allocating their points to the nonprofits. This round, teens donated more than 1.2 million points, and the percentage of points earned by each nonprofit translated into their percentage of the $250,000.

“We believe that teens have a special power to do great things and make the world a better place,” said Brian Dunn, Best Buy’s CEO. “We see that power. We admire it and we want to fuel it. That’s why we created the Best Buy @15 Exchange. The @15 Exchange gives teens a say in Best Buy’s corporate giving program, allowing them to direct financial support to those non-profits that matter most to teens.”