Best Buy encourages electronics recycling

MINNEAPOLIS Best Buy announced that it has set a target to collect 1 billion pounds of old or obsolete electronics and appliances for recycling. Starting April 22, the company is asking consumers nationwide to pledge online to “Recycle It On,” encouraging increased use of its comprehensive, convenient recycling and trade-in programs.

“We believe our employees have the power to help people around the world live more sustainable, digitally-connected lives,” said Paula Prahl, SVP communications, public affairs, and corporate responsibility for Best Buy Co. “As we help consumers make smart technology choices today, we have a responsibility to help them get rid of the old and obsolete devices. This 1 billion-pound target is designed to inspire our employees and to promote greater consumer action, both of which can significantly reduce the amount of electronics in the waste stream.”

Starting Earth Day, April 22, consumers can take the pledge to recycle, and encourage others to do the same. The more than 1 million Facebook fans of Best Buy will be invited to take the Recycle It On pledge, an easy way to commit to recycling their own old electronics, with features to pass along to friends and encourage the same. The application will feature a U.S. map, tracking the various types of items pledged state by state, as well as local store details to help users find their nearest Best Buy store to drop off items. The application goes live April 22 at http://bit.ly/cM9hwY.