Kohl's announces advertising deal with Oprah Winfrey Network

LOS ANGELES Kohl's Department Stores announced that it has struck an advertising partnership with OWN: The Oprah Winfrey Network for the original series "Your OWN Show: Oprah's Search For The Next TV Star." Kohl's will sponsor the series, which is executive produced by Mark Burnett.

The partnership with Kohl's will include a "presenting sponsorship" position for Kohl's for "Your OWN Show: Oprah's Search For The Next TV Star," paid media, integrations, online and on-air exposure, tagged tune-ins and publicity.  Unique to the partnership, a series of short, co-branded vignettes, specially created for the series, will air both within and outside of  "Your OWN Show: Oprah's Search For The Next TV Star."

"We are incredibly excited to partner with OWN for this debut television series, 'Your OWN Show:  Oprah's Search For The Next TV Star,'" said Julie Gardner, EVP and chief marketing officer for Kohl's Department Stores.  "This multi-faceted integration will span across several mediums and is designed to reach our shared consumer in a way that is fresh, fun and relevant."

The winner of the competition will be awarded his or her own studio talk show for the OWN network.  Online auditions to participate in the series begin May 14 at Oprah.com, as announced today on "The Oprah Winfrey Show."