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Social Media

  • The Children’s Place and 1-800-Flowers tap Sprinklr for social media management

    New York -- The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be Social@Scale by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.

  • Silicon Valley vet joins media solutions provider

    LIVONIA, Mich. — Valassis, a provider of intelligent media delivery, has hired Silicon Valley innovator Rajat Shroff as VP product development for Brand.net, a Valassis Digital Company.

  • Digitizing the retail space

    Developments in portable technologies of all kinds have created an increasingly connected world. Aside from the obvious ubiquity of mobile phones (there are nearly six billion of them in use today), everyday objects from pedometers to thermostats are being infused with digital technologies, and networked to one another.

  • Walmart launches online destination profiling green innovations, pioneers

    Atlanta -- Mother Nature Network and Walmart are teaming up to launch an online destination (mnn.com/leaderboard) that profiles the biggest innovations in sustainability – and the pioneers who are creating them.

  • Taylor Swift forges new relationship with Diet Coke

    ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

  • Saks amps up omni-channel strategy

     

    Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels. 

    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

  • Juniper: Retailers to spend $55 billion on mobile marketing by 2015

    Hampshire, U.K. -- Retailers are predicted to spend $55 billion on mobile marketing by 2015, which is almost double the $28 billion expected this year, according to a new study by Juniper Research.

  • Pepsi hits right notes with Grammy sponsorship

    PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

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