Target launches customizable ad server

MINNEAPOLIS Target has announced the launch of “My TargetWeekly,”a new customizable version of its popular online weekly ad. With My TargetWeekly, guests can create customized views and deal alerts to learn when their favorite items are on sale, the company reported. They also can view coupons, see top 10 deals, share via Facebook and Twitter and create their own customized mobile shopping lists for their next visit in-store or online.

“We are excited to provide our guests with yet another innovation to simplify their lives and improve their shopping experience,” said Steve Eastman, president of Target.com. “As the only retailer offering this technology, we are proud to give our guests more ways to make the most of their dollar, which helps us deliver on our ‘Expect More. Pay Less.’ brand promise.”

My TargetWeekly can also be found on the Target Facebook fan page and guests can share products and shopping experiences with friends to create smart recommendations. The more guests “love” a product, the smarter the recommendation engine becomes, the company said.