The electronic circular’s latest evolution

Target launched a cool new service this week called “My TargetWeekly” that enables the 1.2 million people who receive the retailer’s online circular to determine how they interact with the brand. What makes the service noteworthy is that customers can customize the version of the weekly ad they receive so they can cast the net as wide or narrow as they like to be made aware of promotional offers in hundreds of categories. With My TargetWeekly, customers can create customized views and deal alerts to learn when their favorite items are on sale, view coupons, see top 10 deals, create mobile shopping lists and share information via Facebook and Twitter.

“We are excited to provide our guests with yet another innovation to simplify their lives and improve their shopping experience,” said Target.com president Steve Eastman. “As the only retailer offering this technology, we are proud to give our guests more ways to make the most of their dollar, which helps us deliver on our ‘Expect more. Pay less.’ brand promise.”