Kmart launches online community for teen girls

Hoffman Estate, Ill. Kmart announced y the launch of Stylesip.com, a new online community built around the fashion-loving lifestyle of teen girls. More than just a place for teens to learn about new apparel, the Stylesip blog will be a destination to share their thoughts on trends, entertainment, music and gossip via social media platforms. The opportunity to chat live with designers, style experts and celebrities is one of the key features of the experience.

"Stylesip is all about connecting with our customers and letting them drive the conversation," said Tara Poseley, president, Kmart Apparel. "It's a fun place for girls to share their thoughts and be inspired. The launch of the site also enables us to broaden that dialogue through Facebook and Twitter."