QVC pop-up to offer multimedia experience; products to use Microsoft Tag technology

West Chester, Pa. QVC will open a temporary store in the heart of Manhattan’s Rockefeller Center on Sept. 12, in conjunction with the kick-off of Fashion’s Night Out event. The interactive, multimedia shopping experience will continue throughout Fashion Week.

The shop will feature some of QVC's most exciting brands, and products ranging from fashion, beauty and jewelry to home and electronics. Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.

The live broadcast will stream continually and the QVC website will be accessible at computer stations throughout the shop.

Shoppers can download and utilize QVC Apps for iPhone, Android and BlackBerry, as well as access the QVC mobile website. They will also be invited to connect with the QVC community through YouTube, Facebook and Twitter.